Image Credit source: Twitter
Image Credit source: Twitter
Vinayak Chakraborty: late sunday night Kartik Aaryan (Kartik Aaryan)’s Instagram post proved the same thing, which was already declared by the film trade analysts. In his post, he wrote, “Aaj bhi box office is hot”, along with folded hands, he put a picture with the caption. It was about his new film ‘Bhool Bhulaiyaa 2’. The film has become one of the films that have earned Rs 100 crore. The day began with a viral post on the social platform featuring Kartik Aaryan’s “100-crore smile”. In the initial post, the actor had announced that the film would cross the Rs 100 crore mark at the box office. Bhool Bhulaiyaa 2 is directed by Anees Bazmee.
This is the third Bollywood film in 2022, which has crossed the Rs 100 crore mark. Earlier, Gangubai Kathiawadi and The Kashmir Files had done this wonder. Well this year has been heavy on the film industry. Till Saturday, the film Bhool Bhulaiyaa had earned Rs 109.92 crore in the domestic market. Trade analyst Taran Adarsh had tweeted that “growth is visible in the national chain” and “mass circuit is also strong”. Unconfirmed reports suggest that the film, which released on May 20, may cross Rs 145 crore worldwide.
There are some ways of doing things that others find strange. It is Kartik Aaryan’s ingenuity that has made him perform well at a time when everything from Akshay Kumar, Ajay Devgn, Ranveer Singh and Tiger Shroff to Shahid Kapoor, Ayushmann Khurrana and John Abraham, even Amitabh Bachchan and Kangana Ranaut struggled. has done. Big names remained only names at the box office. Many movies crashed after the first show.
Karthik Aryan’s film was released at the right time in terms of current times, whereas most other Bollywood films that came during the same period cannot make such a claim. The post-Covid world, when theaters cautiously opened with 100 per cent occupancy only from around February, was an unprecedented time for the film trade. Cinema halls were closed for almost two years from March 2020. Some states had given permission to open them intermittently. The OTT hangover was over and now the audience was again longing for the big screen experience.
If you look at the box office trends, this is the reason why Hollywood as well as some South films have done big business in India so far this year. This year’s Dr Strange in the Multiverse of Madness, KGF: Chapter 2 and RRR, Pushpa: The Rise-Part One releasing in December 2021 are the films that can be called event movies for the domestic audience in India. Incidentally, all these movies dubbed in Hindi are in line with big screen entertainment. On the other hand, average Bollywood films during this period either failed to garner buzz or did slightly better on OTT later.
In contrast, Bhool Bhulaiyaa 2, being the only Bollywood release this year, can be considered closer to an event movie. This film is a franchise film of the huge hit film ‘Bhool Bhulaiyaa’, which starred Akshay Kumar and Vidya Balan 13 years ago. Ever since its announcement in August 2019, the audience’s interest in the sequel has always increased and the makers have slowly done a smart job in maintaining the hype and marketing it. The combination of horror and humor leads to entertainment which, if presented well, can appeal to mass (general category) and class (special category) audiences alike. In the case of Bhool Bhulaiyaa 2, it seems, the film started off with generally positive reviews apart from the big one.
The Karthik Aryan factor was important in all this. So far, his presence in the film which was seen doing comedy has proved beneficial. After debuting with the comedy film, Pyaar Ka Punchnama in 2011, Aryan’s hits include some of the funniest Bollywood films of the past decade, such as Pyaar Ka Punchnama 2 (2015), Sonu Ke Titu Ki Sweety (2018), Luka Chuppi (2019) and Pati Patni Aur Woh (2019). Interestingly, as far as the release of his films is concerned, when he did films in serious roles, he was unsuccessful. These films include Akashvani (2013), Kanchi: The Unbreakable (2014) or Love Aaj Kal (2020). Bhool Bhulaiyaa 2 brought Aryan back to the comic set-up, thereby giving his fans a sort of guarantee that his actor was working in a previously tested role.
There was another important aspect that worked for Kartik Aaryan at this time. Being an outsider, he has made his mark in Bollywood without a godfather. At a time when the film industry is beset with allegations of nepotism, this fact seems to have gone in his favor. Aryan, the son of a middle-class doctor couple in Gwalior who moved to Mumbai to pursue an engineering degree before modeling and acting, seems like a heartland hero in an era when small-town achievements stories are the new age. defines India. Bhool Bhulaiyaa 2 can prove to be the biggest hit of his career so far.
However, this film is not just about Kartik Aaryan. There is also a strong performance of Tabu, which people are also talking about. Her double avatar as Anjulika and Manjulika brings out the scary part of the story in a better way. Directors of various comedy films from Biwi No 1 to Golmaal Again, who cast Tabu in distinctive roles, have enriched such roles over the decades. In Bhool Bhulaiyaa 2, Bazmee lets them play with an image that comes out in different colors. This gives this actress a chance to come out with the most special performance of the film. The character of Tabu works to balance the heroism of Karthik Aryan.
Bhool Bhulaiyaa 2 performed better due to its timely release. The film was earlier scheduled to come out in July 2020. It was postponed due to the pandemic. Later the film was planned to release on March 25. However, when SS Rajamouli’s RRR was confirmed to release on the same date, the makers of Bhool Bhulaiyaa 2 were wise to delay. The film released almost two months after this on 20 May.
It is said that delaying after the announcement of the release date of a film is generally harmful. But in the case of Bhool Bhulaiyaa 2, it turned out to be a wise move. Considering that the tremendous film RRR will be seen at the box office. Also, none of the Hindi films impressed the audience between March and May, giving the makers of Bhool Bhulaiyaa 2 an extra two months to popularize the film’s trailer and songs.
Bhool Bhulaiyaa 2 may or may not be a record-setting blockbuster, but the film has opened doors for Bollywood to end the year’s flop phase.